Doing Yoga in Sweaters
How Oliver Charles could take advantage of Tik Tok
High-Level Concept
We send our sweaters to tik tokers that focus on yoga, meditation, etc., asking them to make a video of themselves doing yoga in a sweater. They make the video, and we post it on our account, or they post it on theirs tagging our account, and we reshare the post.
Why it will work
For one, it’s a somewhat novel concept. No one does yoga in a sweater. This unexpectedness may lead to the videos finding a high level of popularity. It lends itself to our brand in that the sweaters are meant to be versatile. In this case, we are taking it to the extreme, but that’s the point. Finally, our customers are likely already consuming this content/Following these accounts.
Why it won’t work
The videos aren’t that much more compelling than a typical yoga video. The connection between Oliver Charles could get lost or be confusing. Finally, we may not be able to afford to send people enough sweaters to create enough content consistently.
Risks and Mitigators
Risks:
- Videos are not that interesting. The leading yoga influencers post yoga videos fairly rarely. They build a…
