Questions to ask before sending someone a sweater

Would one of our customers be excited/interested/willing to meet or hang out with this person?

Whoever we have talking about our sweaters must do so in an authentic way that aligns with our brand values. There are potentially millions of people who meet the following criteria, but only a few (thousand) will align with our brand and cultivate the correct image. For example, in a perfect world, we can get Dan Bilzerian as a brand ambassador or Bill Gurley as an ambassador. Who would we…