How Oliver Charles could take advantage of Tik Tok High-Level Concept We send our sweaters to tik tokers that focus on yoga, meditation, etc., asking them to make a video of themselves doing yoga in a sweater. …

Would one of our customers be excited/interested/willing to meet or hang out with this person? Whoever we have talking about our sweaters must do so in an authentic way that aligns with our brand values. There are potentially millions of people who meet the following criteria, but only a few (thousand) will align with our brand and cultivate the correct image. For example, in a…

Running documentation of how we are thinking about growing our business Oliver Charles. It’s the week of Thanksgiving 2020, and I’m currently sitting in Jacksonville, FL. The goal of this post to exam what we are doing. The State of the business Just completed our indiegogo campaign and raised ~$50k Still selling on Indiegogo via…

Black Friday has become as real of a holiday as the one that precedes it. The celebrated day after Thanksgiving when every retailer in America decides collectively to offer their biggest discounts of the year. Consumers far and wide line up around the block and ultimately “storm” through stores across…

We created our first prototypes with our hands, gained a new appreciation for textile production, built a product we’re proud of, all while saving money on manufactured samples. Know those things that could never be planned but end up shaping your life? If you’ve ever seen the movie, Before Sunrise, you’d know what we mean. For those who haven’t, it’s about two people who…